How To Add/Update Meta Tags

You're well aware of the major role that social media plays in your business's success. Maintaining brand consistency across all social channels is crucial for your brand's image and reputation. So, it comes into play when you add Meta tags to your website.

If you've been working hard in building your ideal website, you've probably recognized the extensive effort required to achieve perfection.

From keywords to a smooth site map, you need to nail each aspect.

Nonetheless, there's a vital component essential for your search engine optimization (SEO), and that's your Meta tags.

Meta tags furnish details regarding your webpage's content to search engines and web browsers. They do not appear as visible elements on the webpage itself but help search engines and third party services find and interact with your website.

To help you understand what Meta tags are, let’s start with explaining different types of Meta tags and what they can actually do for you.

Types of Meta Tags

1. Meta Title tag: The Title tag is essential for SEO (Search Engine Optimization). The Meta title tag specifies the webpage's title, visible in the title bar or tab of the browser and employed by search engines to ascertain the page's subject matter.
2. Meta Description tag: This tag provides a brief summary or description of the web page's content. It is often used by search engines to display a snippet of information in search results, appears below the title tag and helping users understand what the page is about.
3. Robots tag: This tag instructs search engine robots (crawlers) on how to index or not index a page and whether to follow or not follow links on the page. Common directives include "index," "noindex," "follow," and "nofollow".

Meta tags are valuable for search engine optimization and improving the user experience. Properly optimized Meta tags can enhance your website's visibility in search results and ensure that shared links display correctly on social media, which can lead to higher rankings and increased website traffic.

Why Meta Tags Are Important For Your Website

As per research findings, millions of blog posts are being published daily, which means you'll encounter competition when aiming for a prominent position in Google's search engine results pages (SERPs). That's why it's crucial to craft the right meta tags-it helps search engine crawlers in discerning the content's nature on the page or post, and whether it merits a higher ranking. Below are the reasons as to why they are a vital part of your website:

1. Search engine optimization (SEO): Meta tags play a crucial role in SEO by providing information, relevance, and structure to your web pages. By optimizing these tags, you can enhance your website's visibility, improve rankings, attract more organic traffic, and create a better overall user experience.
2. Branding: Meta tags serve as a crucial component of branding by influencing how your brand is perceived, remembered, and trusted by users. They contribute to creating a strong online identity and ensuring that users encounter a consistent and appealing brand presence across search engines and social media platforms.
3. Social sharing: Meta tags, such as Open Graph tags for social media, influence how your content appears when shared on platforms like Facebook. Consistent branding in these tags enhances your brand's appearance in social shares.

Drawbacks Of Not Adding Meta Tags On Your Website

If you don't add Meta tags to your website, several consequences and drawbacks can occur:

1. Reduced search engine visibility.
2. Low click-through rates (CTR).
3. Inconsistent branding.
4. Missed SEO opportunities.
5. Negative user experience.
6. Reduced social media appeal.
7. Limited control.

In summary, not adding Meta tags to your website can result in reduced search engine visibility, lower click-through rates, unclear content presentation, inconsistent branding, missed SEO opportunities, negative user experiences, reduced social media appeal, duplicate content issues, and limited control over your online presence. It's advisable to include well-optimized Meta tags to enhance your website's performance and user engagement.

How To Add Meta Title/Description On commrz

1. Login to your commrz™ account or you can Click Here to login.
   
2. Go to My Websites in commrz™ dashboard and select your Website's Control Panel.
   
3. Click Settings > Meta Information.
   
4. Add a Meta Title for your brand. Your title can be up to 80 characters long.
   
5. Add a short Meta Tag Description for your brand and it shouldn't exceed 150 characters in length.
   
6. Click Save button.